Overview — Lifest HealthCare
April 2026 | All Channels
Overview
Executive summary — April 2026 · All Channels
⚡ Top Performer
SIL page generated 52 qualified leads this month — highest across all service pages.
📈 Fastest Growth
Hospital to Home saw +34% MoM traffic growth driven by organic and referral channels.
⚠ Opportunity
Dementia Care has 2,120 monthly sessions but only 0.8% conversion rate — CTA review needed.
Total Website Sessions All sessions across every page, all channels — organic, paid, direct, referral and social. Deduped by GA4 session logic.
▲ +14.2% MoM
Source: Google Analytics 4
▲ +14.2% MoM
Source: Google Analytics 4
18,420
▲ +14.2%
Organic Clicks Clicks from unpaid Google Search results. Pulled from Google Search Console. Excludes paid ads.
▲ +11.6% MoM
Source: Google Search Console
▲ +11.6% MoM
Source: Google Search Console
8,240
▲ +11.6%
Total Leads All contact form submissions + phone call clicks + completed referral forms. Does not include email link clicks.
▲ +9.6% MoM
Source: GA4 + CRM
▲ +9.6% MoM
Source: GA4 + CRM
342
▲ +9.6%
Phone Calls Tracked click-to-call events on the website phone number. Each click counts as one call lead event.
▲ +7.7% MoM
Source: GA4 Event Tracking
▲ +7.7% MoM
Source: GA4 Event Tracking
98
▲ +7.7%
Referral Form Submissions Completed NDIS professional referral intake forms submitted via the website. Excludes abandoned/partial forms.
▲ +12.5% MoM
Source: CRM + GA4
▲ +12.5% MoM
Source: CRM + GA4
54
▲ +12.5%
Contact Form Submissions General enquiry form completions across all service pages. Largest single lead type (55% of all leads).
▲ +8.6% MoM
Source: GA4 + CRM
▲ +8.6% MoM
Source: GA4 + CRM
190
▲ +8.6%
Conversion Rate Total leads ÷ total sessions × 100. Blended rate across all channels. Healthcare services industry avg is 1.5–2.5%.
▲ +0.18pp MoM
Source: GA4
▲ +0.18pp MoM
Source: GA4
1.86%
▲ +0.18pp
Cost Per Lead Total ad spend ÷ total paid leads. Blended across Google Ads and Meta Ads. Lower is better.
▼ −$6.50 MoM (improving)
Source: Google Ads + Meta Ads Manager
▼ −$6.50 MoM (improving)
Source: Google Ads + Meta Ads Manager
$82
▼ −$6.50
Avg Engagement Time Average time users spent actively interacting with site pages. GA4 engaged sessions metric — higher signals better content relevance.
▲ +18s MoM
Source: GA4
▲ +18s MoM
Source: GA4
2m 41s
▲ +18s
Returning Visitors % of sessions from users who have previously visited the site. High return rate signals strong brand recall and nurture potential.
▲ +3pp MoM
Source: GA4
▲ +3pp MoM
Source: GA4
28%
▲ +3pp
Sessions vs Leads Bars = total sessions (left axis). Line = total leads (right axis). Both trending up signals healthy top-of-funnel growth.
Source: GA4
Source: GA4
6-month trend — Nov 2025 to Apr 2026
Lead Source Mix Last-click attribution model. Organic (48%) and Paid (27%) together account for 75% of all leads. Referral includes healthcare professional referrals.
Source: GA4 Attribution
Source: GA4 Attribution
April 2026 · All lead types
Service Enquiry Trend
Top 4 services — monthly enquiries
Leads by Location
South-East Queensland · April 2026
Services Performance
All 14 NDIS & healthcare services — April 2026
Supported Independent Living
52 leads
2,840 sessions · 1.83% conv
▲ +12% MoM
In-Home Support
44 leads
2,510 sessions · 1.75% conv
▲ +9% MoM
Hospital to Home
36 leads
1,820 sessions · 1.98% conv
▲ +34% MoM 🔥
Dementia Care
17 leads
2,120 sessions · 0.80% conv
⚠ Low conversion — review CTA
Conversion Funnel — Supported Independent Living Full path from Google impression to qualified enquiry for the SIL service page. Each % shows the drop-off from the step above.
Source: GSC + GA4
Source: GSC + GA4
Impression to enquiry journey · April 2026
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Top Services by Leads
April 2026 · all service pages
Top Services by Traffic
Sessions per service page · April 2026
Traffic vs Conversion Rate
Each dot = one service page · size = leads volume
All Services — Performance Comparison
April 2026 · combined organic, paid & referral traffic
| Service | Sessions | Engaged | Eng. Time | Org. Clicks | Impressions | CTR | Avg Pos. | Enquiries | Calls | Ref. Starts | Conv % | CPL | MoM |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Supported Independent Living | 2,840 | 1,920 | 3m 12s | 1,420 | 28,400 | 5.0% | 3.2 | 38 | 8 | 6 | 1.83% | $79 | +12% |
| In-Home Support | 2,510 | 1,680 | 2m 58s | 1,180 | 24,200 | 4.9% | 4.1 | 31 | 7 | 6 | 1.75% | $84 | +9% |
| Dementia Care | 2,120 | 980 | 1m 44s | 940 | 31,800 | 3.0% | 5.6 | 11 | 4 | 2 | 0.80% | $118 | +7% |
| Community Centre | 2,180 | 870 | 1m 32s | 820 | 29,400 | 2.8% | 8.4 | 8 | 2 | 1 | 0.64% | $134 | +2% |
| Social & Community Access | 1,580 | 940 | 2m 20s | 640 | 18,600 | 3.4% | 7.2 | 9 | 3 | 1 | 1.01% | $104 | +3% |
| Hospital to Home | 1,820 | 1,240 | 3m 04s | 860 | 19,200 | 4.5% | 4.8 | 26 | 6 | 4 | 1.98% | $71 | +34% |
| Specialist Disability Accommodation | 1,960 | 1,180 | 2m 46s | 780 | 21,400 | 3.6% | 5.1 | 16 | 5 | 3 | 1.43% | $112 | +8% |
| Nursing Care | 1,340 | 820 | 2m 38s | 610 | 14,800 | 4.1% | 6.2 | 14 | 4 | 3 | 1.57% | $92 | +6% |
| Individualised Living Options | 1,240 | 740 | 2m 28s | 520 | 13,200 | 3.9% | 6.8 | 11 | 4 | 3 | 1.45% | $98 | +5% |
| Personal Care & Domestic Assistance | 1,460 | 880 | 2m 14s | 620 | 15,600 | 4.0% | 6.4 | 14 | 4 | 2 | 1.51% | $88 | +5% |
| Respite Care | 1,280 | 780 | 2m 22s | 540 | 13,800 | 3.9% | 6.9 | 14 | 5 | 3 | 1.72% | $83 | +8% |
| Palliative Care | 680 | 440 | 3m 18s | 290 | 7,400 | 3.9% | 7.9 | 8 | 2 | 2 | 2.06% | $68 | +4% |
| Private Care Services | 840 | 540 | 2m 52s | 380 | 9,200 | 4.1% | 8.1 | 10 | 3 | 2 | 1.79% | $76 | +11% |
| Community & Social Connection | 1,080 | 580 | 1m 58s | 420 | 12,400 | 3.4% | 9.2 | 6 | 2 | 1 | 1.11% | $109 | +2% |
SEO / Organic Search
Organic visibility & traffic performance — April 2026
Total Organic Clicks Total clicks from unpaid Google Search. Excludes paid search. Sum across all indexed service pages.
▲ +11.6% MoM
Source: Google Search Console
▲ +11.6% MoM
Source: Google Search Console
8,240
▲ +11.6%Total Impressions Total times a Lifest HealthCare page appeared in Google Search results. High impressions with low CTR = keyword opportunity.
▲ +8.4% MoM
Source: Google Search Console
▲ +8.4% MoM
Source: Google Search Console
221K
▲ +8.4%Average CTR Organic clicks ÷ impressions. Above 3.5% is strong for healthcare service keywords in Australia.
▲ +0.29pp MoM
Source: Google Search Console
▲ +0.29pp MoM
Source: Google Search Console
3.73%
▲ +0.29ppAverage Position Average Google Search ranking position across all tracked keywords. Position 1–3 = top of page 1. Lower number is better.
▲ −0.8 positions (improving)
Source: Google Search Console
▲ −0.8 positions (improving)
Source: Google Search Console
6.1
▲ −0.8 posOrganic Leads Leads whose last non-direct touchpoint was an organic search click. 164 of 342 total leads (47.9%) attributed to SEO.
▲ +10.1% MoM
Source: GA4 Attribution
▲ +10.1% MoM
Source: GA4 Attribution
164
▲ +10.1%Service Pages Indexed
24
— unchangedOrganic Clicks Trend
Monthly organic clicks — last 6 months
Branded vs Non-Branded Traffic
April 2026 · organic only
Top Landing Pages by Organic Traffic
Service pages ranked by organic sessions
| Page | Clicks | Impressions | CTR | Avg Pos. |
|---|---|---|---|---|
| /supported-independent-living | 1,420 | 28,400 | 5.0% | 3.2 |
| /in-home-support-services | 1,180 | 24,200 | 4.9% | 4.1 |
| /hospital-to-home | 860 | 19,200 | 4.5% | 4.8 |
| /specialist-disability-accommodation | 780 | 21,400 | 3.6% | 5.1 |
| /dementia-care-brisbane | 940 | 31,800 | 3.0% | 5.6 |
| /private-nursing-care-in-brisbane | 610 | 14,800 | 4.1% | 6.2 |
| /individualised-living-options | 520 | 13,200 | 3.9% | 6.8 |
| /private-palliative-care-in-brisbane | 290 | 7,400 | 3.9% | 7.9 |
Top Service Keywords
Non-branded organic ranking terms
| Keyword | Service | Pos. | Volume | Diff |
|---|---|---|---|---|
| SIL accommodation Brisbane | SIL | 2.8 | 1,200 | Med |
| NDIS in-home support QLD | In-Home | 3.6 | 880 | Med |
| hospital to home care Brisbane | H→Home | 4.2 | 720 | Low |
| NDIS SDA housing Brisbane | SDA | 5.0 | 960 | Med |
| dementia care services Brisbane | Dementia | 5.4 | 1,440 | High |
| private nursing care Brisbane | Nursing | 6.0 | 580 | Med |
| palliative care at home Brisbane | Palliative | 7.2 | 420 | Low |
| NDIS respite care South-East QLD | Respite | 6.8 | 640 | Med |
| ILO individualised living options | ILO | 6.5 | 310 | Low |
| NDIS community participation Brisbane | Social | 8.1 | 750 | High |
Organic Traffic by Service Category
Clicks distributed across service types — April 2026
Paid Advertising
Google Ads & Meta Ads performance — April 2026
Total Ad Spend Google Ads $6,480 across 7 active campaigns. Excludes agency management fees. Spend is tracking on budget for the month.
↔ On budget
Source: Google Ads Manager
↔ On budget
Source: Google Ads Manager
$6,480
— on budgetPaid Leads Leads attributed to paid search campaigns. 92 of 342 total leads (26.9%) came via paid channels this month.
▲ +14.8% MoM
Source: Google Ads + GA4
▲ +14.8% MoM
Source: Google Ads + GA4
92
▲ +14.8%Cost Per Lead (Paid) Total ad spend ÷ paid leads = $6,480 ÷ 92. NDIS services industry benchmark is $65–$110. Tracking well.
▼ −$8.20 MoM (improving)
Source: Google Ads Manager
▼ −$8.20 MoM (improving)
Source: Google Ads Manager
$70.43
▼ −$8.20Avg CTR
4.82%
▲ +0.41ppPaid Conversion Rate
3.24%
▲ +0.38ppPaid Sessions
2,840
▲ +11.2%Campaign Performance
Google Ads — April 2026 · all active campaigns
| Campaign | Spend | Clicks | CTR | CPC | Leads | Cost/Lead | Conv % |
|---|---|---|---|---|---|---|---|
| SIL Brisbane | $1,840 | 482 | 5.4% | $3.82 | 28 | $65.71 | 5.81% |
| Hospital to Home Brisbane | $1,120 | 318 | 5.1% | $3.52 | 18 | $62.22 | 5.66% |
| In-Home Support Brisbane | $980 | 274 | 4.8% | $3.58 | 14 | $70.00 | 5.11% |
| Dementia Care Brisbane | $840 | 198 | 4.2% | $4.24 | 10 | $84.00 | 5.05% |
| SDA Brisbane | $620 | 152 | 4.6% | $4.08 | 8 | $77.50 | 5.26% |
| Private Nursing Brisbane | $680 | 168 | 5.0% | $4.05 | 9 | $75.56 | 5.36% |
| Respite Care Brisbane | $400 | 106 | 4.4% | $3.77 | 5 | $80.00 | 4.72% |
Spend vs Leads by Campaign
Bar = spend ($) · Line = leads
Paid Leads by Campaign
April 2026 · Google Ads
Locations / Regional Demand
Performance by South-East Queensland service area — April 2026
Regions Tracked
9
— SEQ coverageTop Region
Brisbane
112 leadsFastest Growing
Ipswich
▲ +28% MoMAvg Regional Conv Rate
1.74%
▲ +0.14ppLeads by Location
April 2026 · all lead types
Sessions by Location
April 2026 · all channels
Cost Per Lead by Region
Average across all channels — April 2026
Conversion Rate by Region
Leads ÷ landing page visits
Service Demand Heatmap by Region
Relative demand level per service/location combination — darker = higher demand
| Service | Brisbane | Ipswich | N. Brisbane | Logan | Moreton Bay | Gold Coast | Caboolture | Sunshine Cst | Springwood |
|---|---|---|---|---|---|---|---|---|---|
| SIL | Very High | High | High | Medium | Medium | Medium | Low | Low | — |
| In-Home Support | Very High | High | High | High | Medium | Medium | Medium | Low | Low |
| Hospital to Home | High | Very High | Medium | Medium | Low | Low | Medium | — | — |
| SDA | High | Medium | Medium | Low | Low | High | Low | Medium | — |
| Dementia Care | Very High | Medium | High | Medium | Medium | High | Low | Medium | Low |
| Nursing Care | High | Medium | Medium | Low | Low | Medium | Low | Low | — |
| Palliative Care | High | Low | Medium | Low | — | Medium | — | Low | — |
| Respite Care | High | Medium | Medium | Medium | Medium | Low | Medium | Low | Low |
📍 Brisbane
Drives the highest total enquiries — 112 leads this month across SIL, In-Home and Dementia Care.
📍 Ipswich
Performs strongly for Hospital to Home — highest per-region conversion rate at 2.3%.
📍 Gold Coast & Logan
Gold Coast shows strong SDA interest. Logan has lower traffic but higher conversion rate — efficient market.
Leads & Conversion Funnel
Full user journey from impression to qualified lead — April 2026
Total Enquiries All lead events: contact forms + phone call clicks + completed referral forms. Primary business metric.
▲ +9.6% MoM
Source: GA4 + CRM
▲ +9.6% MoM
Source: GA4 + CRM
342
▲ +9.6%Phone Call Clicks Click events on tel: links tracked via GA4. Counts intent to call — actual connection rate is untracked.
▲ +7.7% MoM
Source: GA4 Event Tracking
▲ +7.7% MoM
Source: GA4 Event Tracking
98
▲ +7.7%Referral Form Starts Users who opened the referral intake form. 142 starts vs 54 completions = 62% abandonment rate. Optimisation opportunity.
▲ +12.1% MoM
Source: GA4 Form Events
▲ +12.1% MoM
Source: GA4 Form Events
142
▲ +12.1%Referral Completions Fully submitted NDIS professional referral forms. 54 of 142 starts completed = 38% completion rate. Industry avg is 35–45%.
▲ +12.5% MoM
Source: CRM
▲ +12.5% MoM
Source: CRM
54
▲ +12.5%Contact Form Completions Submitted general enquiry forms across all service pages. Counts only valid completed submissions, not spam.
▲ +8.6% MoM
Source: GA4 + CRM
▲ +8.6% MoM
Source: GA4 + CRM
190
▲ +8.6%Overall Lead Conv Rate 342 total leads ÷ 18,420 total sessions = 1.86%. Includes all channels and all lead types. Benchmark for NDIS providers: 1.5–2.5%.
▲ +0.18pp MoM
Source: GA4
▲ +0.18pp MoM
Source: GA4
1.86%
▲ +0.18ppLanding → Lead Rate 342 leads ÷ 16,840 landing page visits = 2.03%. Higher than overall conv rate as it excludes homepage/blog sessions.
▲ +0.22pp MoM
Source: GA4
▲ +0.22pp MoM
Source: GA4
2.03%
▲ +0.22ppFull Conversion Funnel
Impressions → Clicks → Visits → Engaged → Form Start → Submission → Qualified
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Lead Source Breakdown
April 2026 · all lead types
Lead Type Breakdown
Contact form vs referral vs phone vs email
New vs Returning Visitor Lead Conversion
6-month trend — Nov 2025 to Apr 2026
Content / Blog
Educational content driving SEO & lead generation — April 2026
Blog Sessions Total sessions to /blog/* pages. Blog accounts for 20.8% of total site traffic and supports SEO for non-branded queries.
▲ +18.4% MoM
Source: GA4
▲ +18.4% MoM
Source: GA4
3,840
▲ +18.4%Blog-Assisted Leads Leads where a blog page appeared somewhere in the session path before conversion. Multi-touch attribution model.
▲ +14.3% MoM
Source: GA4 Attribution
▲ +14.3% MoM
Source: GA4 Attribution
48
▲ +14.3%Blog → Service CTR
8.4%
▲ +1.2ppArticles Published
28
▲ +3 this monthAvg Time on Page
3m 18s
▲ +22sBlog Traffic Trend
Monthly blog sessions — last 6 months
Sessions by Blog Category
April 2026 · all published articles
Top Blog Posts by Performance
Ranked by sessions · April 2026
| Article Title | Category | Sessions | Assisted Leads | → Service CTR | Avg Time |
|---|---|---|---|---|---|
| What Is SIL and Who Is It For? | NDIS Guides | 618 | 9 | 11.2% | 4m 02s |
| How to Choose an NDIS Provider in Brisbane | NDIS Guides | 542 | 8 | 9.8% | 3m 48s |
| Transitioning from Hospital to Home: A Guide | Hospital to Home | 480 | 7 | 10.4% | 4m 14s |
| Understanding Complex & High-Intensity Support Needs | Support Guides | 412 | 6 | 7.6% | 3m 34s |
| Dementia Care at Home: What Families Need to Know | Dementia & Ageing | 388 | 5 | 6.4% | 3m 22s |
| Carer Burnout: When to Ask for Respite Support | Carer Support | 346 | 4 | 8.2% | 3m 08s |
| Palliative Care vs Hospice: What's the Difference? | Palliative & End of Life | 298 | 4 | 9.1% | 3m 52s |
| NDIS SDA: Housing Options Explained | NDIS Guides | 276 | 3 | 7.2% | 2m 58s |
| In-Home Support vs Residential Care: What's Right? | Support Guides | 248 | 2 | 6.8% | 3m 14s |
| Community Participation for NDIS Participants in QLD | Community & Social | 232 | 2 | 5.8% | 2m 44s |
Reviews & Trust Signals
Reputation, social proof & trust indicators — April 2026
Average Rating Blended average across Google (4.9★, 156 reviews) and Facebook (4.6★, 28 reviews). Weighted by review count.
▲ +0.1 stars MoM
Source: Google Business Profile + Facebook
▲ +0.1 stars MoM
Source: Google Business Profile + Facebook
4.8 ★
▲ +0.1Total Reviews 156 Google reviews + 28 Facebook reviews = 184 total. 12 new reviews added this month (9 Google, 3 Facebook).
▲ +12 reviews this month
Source: Google Business Profile + Facebook
▲ +12 reviews this month
Source: Google Business Profile + Facebook
184
▲ +12 this monthTestimonials Featured
24
▲ +3Trust Pages Traffic
1,240
▲ +8.4%About Page Traffic
680
▲ +6.2%Referral Conv Rate Completed referral forms ÷ referral form starts = 54 ÷ 142 = 38%. Target: 45%+. Abandonment likely at the Medicare/NDIS plan field.
▲ +2.4pp MoM
Source: GA4 + CRM
▲ +2.4pp MoM
Source: GA4 + CRM
38.0%
▲ +2.4ppReviews Trend
Cumulative reviews — Google & Facebook · last 6 months
★★★★★
"The SIL support team at Lifest made our son's transition to independent living smooth and empowering. Their approach is truly participant-centred."
★★★★★
"After Mum's hip surgery, the Hospital to Home team gave us so much confidence. The carers were gentle, punctual, and genuinely caring."
★★★★★
"We tried three other providers before Lifest. The dementia care they provide is compassionate and professional — worth every penny."
Trust Signal Checklist
Quality indicators active on the Lifest HealthCare website
Registered NDIS Provider
Participant-centred care approach
Experienced, qualified support staff
24/7 on-call support available
South-East Queensland regional coverage
Responsive referral intake process
4.8★ average rating across 184 reviews
Culturally safe and inclusive services
Strategic Recommendations
Agency recommendations based on April 2026 performance data
Improve Conversion on High-Traffic Low-Converting Pages
High Priority
Dementia Care (0.80%) and Community Centre (0.64%) have strong traffic but very low conversion rates. A/B test stronger CTA blocks, add inquiry forms above the fold, and include trust signals (ratings, NDIS badge) prominently on these pages.
Scale Paid Campaigns for SIL and Hospital to Home
High Priority
SIL ($65.71 CPL) and Hospital to Home ($62.22 CPL) are the most cost-efficient paid campaigns. Increase budget by 30–40% for these two, focusing on Brisbane and Ipswich. Test new ad copy emphasising 24/7 support and quick response times.
Build Location-Specific Landing Pages
High Priority
Create dedicated service+location landing pages for the top demand areas: Brisbane, Ipswich, and Caboolture. Target pages like "SIL Brisbane", "In-Home Support Ipswich", and "Hospital to Home Caboolture" to capture high-intent local searches.
Increase Internal Links from Blog to Service Pages
Medium Priority
Blog content drives 3,840 sessions/mo but only 8.4% click through to service pages. Add contextual internal links and CTA banners within blog posts. Articles about SIL, Hospital to Home, and Dementia Care should link directly to service enquiry forms.
Stronger CTAs on Nursing Care and Dementia Care Pages
High Priority
Nursing Care and Dementia Care pages have mid-tier traffic but underperform on conversion. Add a sticky "Book a Free Consultation" button, a phone call CTA in the hero, and an embedded short form. Include family-facing language ("For your loved one").
Improve Local SEO for Key Suburbs
Medium Priority
Brisbane, Ipswich, and Caboolture have the highest demand but limited suburb-level content. Build Google Business Profile posts for each region, earn local citations, and optimise page titles and H1s to include suburb names for priority service pages.
Track Referral Form Abandonment & Add Recovery
Medium Priority
Referral form starts (142) vs completions (54) suggests a 62% abandonment rate. Implement form analytics to identify drop-off fields. Add a follow-up email sequence for incomplete forms and reduce the form to 5 core fields with progress indicators.
Implementation Priority Summary
Recommended order of execution based on effort vs impact
CTA improvements (Dementia + Community Centre)Effort: Low · Impact: High
Scale SIL & Hospital to Home paid campaignsEffort: Low · Impact: High
Referral form abandonment trackingEffort: Low · Impact: High
Blog → service page internal linkingEffort: Low · Impact: Medium
Location landing pages (Brisbane, Ipswich, Caboolture)Effort: Medium · Impact: High
Local SEO — suburb targetingEffort: Medium · Impact: Medium