1. Era of the influencers

Influencer marketing has been hailed as a trend for years but in 2023 the concept of the word ‘influencer’ is changing. It’s not just about the mega influencers with millions of followers, it’s about influencers with dedicated followers and niche knowledge that can create great user-generated content.

2. Vertical and long-form video is on the rise

As marketers, we understand the impact and reach of video marketing. It's an effective way to share information, entertain, and engage with our audience. 🎥 With more diverse platforms now prioritizing video content, the future in 2023 looks exciting!

3. Social Media is the foundation

Marketing your business on social media offers endless opportunities 🤩⠀ From engaging new audiences to retargeting previous customers, use your creative skills to get the best out of each platform!

Ever in doubt, Savvy Signature is here to help!