1. Get To Know Your Target Audience
Assess your sales funnel, testimonials, and general user experience to gather information and see how you can do better.
Google Analytics
Social media analytics
Your CRM or customer database
2. Plan With a Content Calendar and Measure Results
A content calendar is a visual way of making sure you stay on track. It can be as simple or complex as you need it to be.
Each entry in your editorial calendar could include a combination of:
The exact date and time to publish a post
Which social network and account will post it
Any copy and creative additions
3. Keyword Research Is the Backbone of SEO
Mastering keyword research is the first stage of link-building (having others link to your content in theirs). These are called ‘backlinks’.
simple steps to form a keyword research strategy:
Create a list of words and phrases you want to rank (don’t forget long-tail keywords).
Use keyword research tools (such as Google Trends or Moz’s Keyword Explorer).
Narrow down your top choices (dependent on team size/time)
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