Define your objectives and make a plan for your Instagram marketing strategy
Determining your goals will also help you decide what types of images are most appropriate for your strategy (professional photos, candid pictures, videos, memes), and how often you’re going to share each type.
Audit Your Competitors (content, hashtags, followers, engagement)
Evaluate the hashtag/s your competitors are using, the type of content they are creating each week, who their followers are, and what their followers are most likely to engage with or you can simply view your competitors’ Instagram accounts on a regular basis and keep yourself familiar with what they are up to and how you can employ their best business practices. If your unsure Savvy Signature is here to help in your social media goals.
Set Up Your Instagram Business Profile (bio, link in bio)
Having these tools at your fingertips is essential to use Instagram marketing effectively, because it allows you to evaluate where you’ve gone wrong, where you require further improvement, and where your posts are performing as you’d hoped.
Create a schedule
Keep it simple yet effective just like Savvy Signature's tactic. Create a schedule based on your strategy, and stick to it. Perhaps that means alternating product pictures and candid shots of customers, with memes and videos every fourth share.
Publish pictures
Post, post and post. Keep the business flowing and users engaged is the best way to get the audience going and build your brand's social media presence.
Create engaging reels and stories
Show off your willingness to engage with followers and trends, and have a good time while promoting your brand. Through Instagram Stories, you can offer guides, product photos, and “day in the life” moments with yourself or your employees. Instagram reels offer visual content that is more engaging and appealing than a simple post.
Focus of user generated content
User-generated content will vary, and not all content can be reposted. Stories, for instance, cannot be reposted, while carousel posts can be reposted easily.
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