Facebook Ads in a Nutshell
- Fill every creative field - creative quality directly determines ad performance.
- Give ads at least two weeks before judging results; the algorithm needs a learning phase.
- Keep image text under 20% to avoid delivery penalties and inflated costs.
- Always proofread - typos in ads damage brand credibility and reduce click-through rates.
A facebook ads agency gold coast businesses trust helps you reach the people most likely to be interested in your product or service. Before you dive in, here are the top six do's and don'ts to get the best results.
Our Top Six Tips
Running ads on Facebook is not as simple as posting an image and hoping for results. There are multiple creative fields to consider when investing in digital advertising brisbane businesses want to run properly. Facebook asks businesses to fill out all of the following during the creative step:
As with social media advertising brisbane businesses invest in, it can take time and patience to see results. Facebook's algorithm goes through a learning phase — a period when the delivery system explores the best way to show your ad to the right audience. Facebook advertising is also a skill that sharpens with practice, which leads us to the next point.
Once you have results to compare, optimise your marketing efforts by experimenting. Note that Facebook recommends waiting 14 days before making any significant changes to your ad set.
- Headline
- Ad copy length
- Call to action
- Image
- Audience
When using text on your image, try a smaller font and fewer words to lower the proportion of text to image. Research from Facebook has found that images with less than 20% text perform better, though there is no hard limit on the amount of text you can use.
Ensuring that all parts of your ad are optimised to their fullest potential is exactly what an ad agency gold coast businesses hire should be doing to get the best results. Always check the recommended size guide to help you create thumb-stopping ads.
To keep your ads looking polished and professional, proofread all copy — in the ad and on the image itself. Double check spelling, grammar, and punctuation. For extra assurance, seek a second opinion, or take a break and return with fresh eyes.
When in Doubt, Savvy Signature is Here
We provide a step-by-step process in making each ad campaign stand out from the crowd. From creative strategy to copy and targeting, our team handles every detail the way an advertising agency gold coast businesses rely on should, so your ads perform from day one.
Ready to run ads that actually convert?
Get to know more about Savvy Signature's services — or reach us directly at hello@savvysignature.co