3 of the Most Pivotal Social Media & Influencer Trends in 2023
- Niche influencers with dedicated followings outperform mega-celebrities on trust and engagement.
- Vertical and long-form video now dominates content consumption across all major platforms.
- Authentic user-generated content converts better than polished brand-produced ads.
- Social media is a foundational channel for audience growth, engagement, and retargeting.
The social media landscape is shifting fast. From the rise of niche influencers to the dominance of video, here's what defined the year and what it means for your business.
The 3 Trends Shaping Social in 2023
Influencer marketing has been hailed as a trend for years — but in 2023, the concept of the word "influencer" is changing. It's not just about the mega influencers with millions of followers. It's about the kind of niche creators an influencer marketing agency brisbane brands work with would value for dedicated followers and user-generated content.
As marketers, we understand the impact and reach of video marketing. It's an effective way to share information, entertain, and engage with our audience. With more diverse platforms now prioritising video content, the future in 2023 looks exciting!
Marketing your business on social media offers the kind of endless opportunity a social media marketing agency gold coast brands hire is expected to turn into results. From engaging new audiences to retargeting previous customers, this is exactly how social media marketing brisbane businesses invest in should be approached.
Ever in doubt, Savvy Signature is here to help!
Whether it's social media management, content creation, or a full digital marketing strategy, we bring the kind of thinking a content agency brisbane brands work with should deliver.