3 Simple Content Marketing Tips

Assess your sales funnel, testimonials, and general user experience to gather information and see how you can do better. Use a combination of sources to build a clearer picture of who your customers are:

• Google Analytics
• Social media analytics
• Your CRM or customer database

A content calendar is a visual way of making sure you stay on track. It can be as simple or complex as you need it to be. Each entry in your editorial calendar could include:

• The exact date and time to publish a post
• Which social network and account will post it
• Any copy and creative additions

Mastering keyword research is the first stage of link-building — having others link to your content in theirs (called backlinks). Simple steps to form a keyword research strategy:

• Create a list of words and phrases you want to rank — don't forget long-tail keywords
• Use keyword research tools such as Google Trends or Moz's Keyword Explorer
• Narrow down your top choices, dependent on team size and time