3 Simple Content Marketing Tips

Assess your sales funnel, testimonials, and general user experience to gather information and see how you can do better. Use a combination of sources to build a clearer picture of who your customers are — exactly what a marketing consultant brisbane businesses hire should be doing early on:

• Google Analytics
• Social media analytics
• Your CRM or customer database

A content calendar is a visual way of making sure you stay on track — something any content agency brisbane businesses work with should already have in place. It can be as simple or complex as you need it to be. Each entry in your editorial calendar could include:

• The exact date and time to publish a post
• Which social network and account will post it
• Any copy and creative additions a brisbane creative agency would want aligned before publishing

Mastering keyword research is one of the first things a digital agency gold coast businesses work with should get right before trying to scale visibility — having others link to your content in theirs (called backlinks). Simple steps to form a keyword research strategy:

• Create a list of words and phrases you want to rank — don't forget long-tail keywords
• Use keyword research tools such as Google Trends or Moz's Keyword Explorer
• Narrow down your top choices, dependent on team size and time